• Shopify merchants can now mint and list NFTs through their storefronts using Venly app.
• Merchants do not need to refer clients to popular, dedicated NFT marketplaces.
• NFT buyers do not need to have an Avalanche wallet or handle crypto – they can make fiat payments and receive a link to a newly-created Avalanche wallet.

Shopify, the e-commerce platform, has announced its support for non-fungible tokens (NFTs) on its platform. With its new blockchain app, Venly, merchants can now mint and list their NFTs through their storefronts. This is a significant step for the industry as it allows merchants to offer NFTs without having to refer customers to popular, dedicated NFT marketplaces like OpenSea, Rarible, or Magic Eden.

The NFTs are created on Avalanche, a layer-1 blockchain platform. Sellers on Shopify can use Venly to mint and list their NFTs, as well as offer NFT-gated experiences or use NFTs for authentication by tying them to physical products. What’s more, buyers do not need to have an Avalanche wallet or handle crypto – they can make fiat payments and receive a link to a newly-created Avalanche wallet holding the freshly-minted NFT, which they are free to transfer to another wallet.

The Venly team is excited to leverage the potential of NFTs to help Shopify merchants reach new customers, build stronger relationships with existing customers, and drive up sales. With the help of Venly, Shopify merchants can create unique experiences that engage customers and increase brand loyalty.

NFTs have been gaining traction in recent months, and the addition of Shopify to the list of platforms that support the technology is another indication of its growing popularity. With the help of Venly, merchants can create and sell unique NFT experiences that are sure to draw in customers and increase brand loyalty.

For Shopify merchants who want to get in on the NFT craze, the first step is to sign up for Venly and create a digital storefront. Once the storefront is up and running, merchants can easily mint, list, and sell their NFTs. The process is simple, and merchants do not need to handle any crypto as customers can make payments in fiat.

The addition of Shopify to the list of platforms that support NFTs is an indication of the technology’s growing popularity. With the help of Venly, merchants can create unique experiences that engage customers and increase brand loyalty. As more platforms add support for NFTs, the potential for merchants to capitalize on the technology and reach new customers is immense.